This document explains how to group potential customers 'segments,' which are submarkets of people with similar characteristics, behaviors, socioeconomic status, needs, and desires.
iDE has conducted rigorous human centred formative research, rapid prototyping and participatory in-depth interviews with customers, potential service providers, local NGO staff and relevant stakeholders.
Activity Description
USAID’s Sustainable Water and Sanitation Systems Activity (SWASSA) aims to increase and sustain access to clean water and safe sanitation services for communities in the North and South Kivu pr
In 2017, USAID’s Water, Sanitation, and Hygiene Finance (WASH-FIN) program in Nepal began with a goal to support closing the WASH services access gap with technical assistance to expand and insti
This study is part of the development of an overall market development strategy aimed at improving the availability and supply of improved toilets and handwashing products in the Maradi and Zinder Regions of Niger.